FemVital App – Privacy Policy

1. Who we are

The FemVital app (femvital.app) is run by Ravensbourne Partners Ltd, trading as FemVital, company number 12441318, 3rd Floor, 86-90 Paul Street, London EC2A 4NE. We are the data controller for your personal information. Contact: info@femvital.co.uk.

2. What we collect

• Account details: your name, email address and password (stored securely by our app platform).
• Profile and questionnaire answers: age range, fitness level, goals, available equipment, training days and session length.
• Training data: workouts scheduled, completed sessions, weights, reps, ratings and feedback you give after a workout.
• Health and wellbeing data: menopause symptoms, severity, hot flushes and triggers, sleep quality and hours, energy levels, and any notes you add. This is "special category" data under UK GDPR and we treat it with extra care.
• Payment information: if you buy Premium or coaching, payment is handled by Stripe. We see that you have paid, but we never see or store your full card details.
• Messages: anything you send us through the app or by email.
• Technical data: device type, browser and basic usage logs, collected by our app platform to keep the app working and secure.

3. How we use it and why we're allowed to

• To provide your account, workouts, plans and coaching (to perform our contract with you).
• To recommend a starter plan from your questionnaire answers (contract).
• To store your symptom logs and create your My Menopause Report, so your training can be adjusted to how you feel (your explicit consent, which you give in the app and can withdraw at any time).
• To take payment and keep financial records (contract and legal obligation).
• To send you service messages about your account and plan (contract).
• To send you news and offers, only if you have opted in (consent; you can unsubscribe at any time).
• To keep the app secure and improve it (our legitimate interests).

We do not sell your data and we do not use it for advertising.

4. Who can see your data

• Marleen Konijnenberg, your coach, who uses it to plan and adjust your training.
• Base44, the platform that hosts the app and stores its data.
• Stripe, which processes payments.
• Klaviyo, which sends our emails.
• AI tools: we use an AI assistant (Claude, by Anthropic) to help create and schedule training programmes. When we do, your training details and check-in information may be processed by it, under a business agreement that does not allow it to use your data to train its models.

These providers only process data on our instructions. Some are based outside the UK. Where data is transferred abroad, we rely on UK-approved safeguards such as the UK International Data Transfer Addendum or adequacy regulations.

5. How long we keep it

We keep your account and training data while your account is active. If you close your account, we delete or anonymise your data within 90 days, except payment records, which we must keep for 6 years for tax purposes. You can delete individual symptom logs at any time.

6. Your rights

You have the right to access your data, correct it, delete it, restrict or object to how we use it, receive a copy to take elsewhere, and withdraw consent at any time (this does not affect anything we did before you withdrew). To use any of these rights, email info@femvital.co.uk. We will reply within one month.

If you are unhappy with how we handle your data, please tell us first. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113.

7. Security

Your data is stored on secure servers with encrypted connections. Only you and your coach can see your personal health information.

8. Age

The app is for adults aged 18 and over.

9. Changes

If we change this policy in an important way, we will tell you in the app or by email.